brian walters creative

AÉROPOSTALE

AÉROPOSTALE (PROPOSED DESIGNS)

BRIEF:
To develop a VISID that could work across multiple channels that first and foremost signifies change; evolve from the current design system while keeping certain elements intact. 

APPROACH:
Simplify the design language in order to communicate timelessness and authenticity while rejecting the retro Americana that is common in their competitive group. Develop a custom font that could be used across all packaging and store signage.

ROLE:
Consulting Creative Director / Design Director

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