brian walters creative

BAKED BY MELISSA

BRIEF:
Create a new visual identity for Baked By Melissa, the New York based desert retailer that evolves the fun and light hearted tone they are known. 

APPROACH:
Refine the design language and communicate a more modern and simplified point of view while utilizing irreverent image collages that offset the minimal logo. The website and photography was updated to reflect the new, colorful direction as well. All of this without alienating the sizable following that the brand already has.  

 

ROLE: 
Consulting Creative Director

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