brian walters creative
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BLOOM

BLOOM

BRIEF:
Reposition an established and familiar mom and pop business as a luxury brand and retail destination by building a rich visual identity and alluring and alluring digital experience

APPROACH:
Create a visual language that builds BLOOM as a modern classic that transcends their category; an e-commerce strategy that takes Bloom’s retail experience into the .com era with a site that balances the branded content with a distinct goal of driving sales. 

ROLE:
Creative Director and Design Director. 

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