brian walters creative

BMW I

BMW i

BRIEF:
Create a global launch campaign for the BMW electric car range. 

APPROACH: 
Through extensive research and brainpower, we developed a communication strategy that helped the brand to redefine status beyond horsepower and leather seats throughout a 360 campaign effort, including an award-winning print campaign, digital and social strategies, target market, brand voice, and an ongoing traveling exposition. 

ROLE: 
Concept Creative Lead and Art Director.

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