brian walters creative
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MINI ARTBEAT

MINI ArtBeat

BRIEF:
Create a campaign extension of MINI’s NOT NORMAL campaign for London’s ArtBeat festival. 

APPROACH:
By fitting a MINI Countryman with 48,000 LEDs, users were able to fully customize the car’s design. Users streamed short videos directly onto the surface of the car via Twitter, Vine, or their webcam through a Facebook app. They tuned in live as their composition was driven through the streets of London and received a personalized clip of their creation.

ROLE:
Design Director

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