brian walters creative

PANASONIC NOBU

PANASONIC NOBU

BRIEF:
To position a line of built in kitchen appliances in the premium space by focusing on the influencer markets in Europe, namely the gourmet and interior design audiences

APPROACH:
Feature the built in ranges together with celebrity chef Nobuyuki “Nobu” Matsuhisa in a premium kitchen set, and showcase them together throughout a campaign consisting of print, online tutorial and recipe videos and point-of-sale meant to educate and inspire through the combination of Panasonic’s modern technology as well as their Japanese heritage.

ROLE: 
Creative Director and Art Director

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