brian walters creative

KC2017

BRIEF: 
Create a series of brand guidelines to help define the Kenneth Cole brand, as an internal mission statement that can help the internal creative and design process that will eventually trickle down to the end consumer. 

APPROACH: 
A multi - document guideline that defines the brand from an emotional and motivational standpoint as well as a tactical guidebook for target audience definition, graphics guidelines and material uses. The guidelines can be shared with a variety of internal and external partners in order to give the brand defined guardrails and direction as they expand into overseas markets.

ROLE: 
Consulting Creative Director

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