brian walters creative

THE VILLAGE BOOK

BRIEF: 
Create a book that can be used to illustrate HAVAS' international presence by illustrating the agency life in each of the 75 countries they service. The book is to accompany the very complete capabilities and credentials the HAVAS already uses to tell their story. 

APPROACH: 
By using images from social media and actual quotes from employees, we made the stories and the people the focus, as opposed to the well documented work and capabilities. The result humanized an agency often associated with corporate clients and big efforts while highlighting the wide range of creatives and problem solvers that make up the team. 

ROLE: 
Consulting Creative Director

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